Microsoft Dynamics 365 Customer Insights
Transform Your Marketing with AI-Powered Customer Journey Orchestration
Does this sound familiar?
Your marketing campaigns feel like shots in the dark. You’re sending generic messages to broad audiences and wondering why engagement rates are dropping. Customer data is scattered across multiple systems, making it impossible to create the personalised experiences your customers expect. Your marketing and sales teams are misaligned, leading to qualified leads falling through the cracks.
Meanwhile, you’re struggling to prove marketing ROI to leadership. Attribution is unclear, customer journeys are invisible, and you’re reactive rather than predictive in your marketing approach. GDPR compliance feels like a constant concern, and you suspect you’re missing opportunities to nurture existing customers for additional revenue.
It doesn’t have to be this way. Imagine marketing operations where every customer interaction is personalised, every campaign is optimised, and your marketing directly drives measurable business growth.
The Solution: Intelligent Marketing Automation
Imagine if you could:
- Increase lead conversion rates by 45% through personalised, AI-driven customer journeys
- Improve marketing ROI by 300% with precise attribution and campaign optimisation
- Reduce time-to-market by 50% for new campaigns through automation and templates
- Achieve 95% email deliverability with built-in compliance and reputation management
- Create seamless omnichannel experiences across email, social, web, and events
- Generate 40% more qualified leads through intelligent scoring and nurturing
Microsoft Dynamics 365 Customer Insights (Marketing) unifies customer data, orchestrates personalised customer journeys, and delivers AI-driven insights that transform marketing from cost centre to revenue driver.
How Our Solution Can Transform Your Business
Our Customer Insights (Marketing) implementation will help you:
Drive Revenue Growth
AI-powered segmentation and personalisation increase engagement rates and customer lifetime value. Precise lead scoring ensures sales teams focus on the highest-potential prospects.
Enhance Marketing Efficiency
Automated workflows and journey orchestration reduce manual effort by up to 60%, allowing your team to focus on strategy and creativity rather than operational tasks.
Improve Customer Experience
Real-time behavioural triggers and personalised content delivery create engaging experiences that build stronger customer relationships and brand loyalty.
Ensure Compliance Confidence
Built-in GDPR compliance tools and consent management protect your organisation while maintaining customer trust and regulatory adherence.
Enable Data-Driven Decisions
Comprehensive analytics and attribution modeling provide clear insights into what’s working, enabling continuous optimisation and better budget allocation.
Step-by-Step Process to Achieve Success
Achieving these outcomes is straightforward with Concordant Digital. Our proven methodology delivers results:
- Marketing Assessment: We evaluate your current marketing technology stack, processes, and customer data landscape
- Customer Journey Mapping: We design personalised customer journeys aligned with your business objectives and customer lifecycle
- Data Integration & Unification: We connect all customer touchpoints to create a unified customer data platform
- Campaign Automation Setup: We configure intelligent workflows, scoring models, and nurturing sequences
- Pilot Campaign Launch: Controlled testing with key segments ensures optimal performance before full deployment
- Full Platform Rollout: Complete implementation across all marketing activities with comprehensive training
- Performance Optimisation: Ongoing monitoring, A/B testing, and continuous improvement to maximise ROI
Want to know more? Book a meeting with our consultants or Contact Us to start your marketing transformation journey.
Why Concordant Digital?
As a Microsoft Authorised AI Cloud Partner and Indirect Reseller, we bring specialised Customer Insights (Marketing) expertise developed through successful implementations across Finance, Insurance, Utilities, Fintech, Legal tech, and Government sectors.
Here’s why businesses choose us:
- Marketing Technology Expertise: Deep understanding of both marketing strategy and technical implementation
- AI & Personalisation Specialists: We maximise AI capabilities for superior customer experiences
- Compliance Excellence: Proven experience with GDPR and industry-specific regulations
- Integration Masters: Seamless connection with CRM, ERP, and other business systems
- ROI-Focused Approach: Our implementations deliver measurable business impact from day one
We don’t just implement marketing technology—we transform marketing performance. Your success is our success, measured by increased engagement, higher conversion rates, and demonstrable ROI.
Frequently Asked Questions
A: Most clients see improved engagement rates within 30 days, with significant ROI improvements typically achieved within 3-4 months of implementation.
A: Yes, Customer Insights (Marketing) connects seamlessly with Dynamics 365 Sales, third-party CRMs, social media platforms, and most marketing technology tools.
A: Built-in consent management, data protection controls, and audit trails ensure compliance with GDPR and other privacy regulations across all customer interactions.
A: The platform enables real-time, AI-driven personalisation based on behaviour, preferences, demographics, and engagement history across all customer touchpoints.
A: We provide comprehensive training covering platform usage, best practices, and ongoing coaching to ensure your team maximises the platform’s capabilities.
Have more questions? Book a meeting with our consultants today.
Ready to Transform Your Marketing Performance?
In today’s customer-centric world, generic marketing is dead. Businesses that fail to deliver personalised, relevant experiences lose customers to competitors who understand the power of intelligent marketing automation.
At Concordant Digital, we specialise in helping organisations create marketing operations that drive measurable business growth. We understand your challenges and deliver solutions that transform marketing from expense to investment.